GROW YOUR BUSINESS WITH STRATEGIC GUIDANCE
Brand Consultancy & Coaching
What is Brand Consultancy?
When I founded Maerke Marketing, my goal was to help businesses master their marketing efforts. Marketing can be one of the most significant expenses for a business, so it's crucial to spend strategically.
By bringing an experienced brand consultant on board, you gain an expert who will thoroughly analyse your brand identity and collaborate with you to develop, maintain, and enhance it. Our consultancy sessions encompass a variety of activities designed to ensure your brand communicates its intended message to the right audience, at the right time, and in the right place.
Engaging a brand consultant not only benefits your business immediately but also yields lasting advantages for the next 5-10 years.
Why choose Maerke Marketing for Brand Consultancy?
Before I set up Maerke Marketing, I worked across some of the UK’s favourite brands for 15 years, honing my marketing skills and becoming an expert in health & wellbeing brands. Find out more about my background >
Whether you’re a small health & wellbeing business looking for more guidance or you have an established brand and marketing team and need a different take on your plans, my expertise will bring new life into your business and help you reach new heights.
The Brand Consultancy Process
Deep Dive Analysis
I start with a comprehensive analysis of your business, diving into your backstory, mission, values, strengths and weaknesses. Understanding what makes your business unique is the foundation of building a strong brand.
Competitor Review
I conduct a thorough review of your competitors to identify your unique selling points and market opportunities. I help you understand where you stand and how to differentiate yourself effectively.
Target Audience Identification
Knowing your audience is crucial. I help you define and understand your ideal customer profiles, ensuring your brand message resonates with the right people.
Brand Purpose & Communication Strategy
I work with you to clarify your brand purpose and identity, developing a compelling communication strategy including a brand tone of voice. This ensures consistent and impactful messaging across all channels.
Brand Redevelopment
My expertise in brand redevelopment will give your business a fresh, cohesive, and memorable identity. I ensure every element reflects your brand's core values.
Marketing Planning
I help you to formulate a marketing plan which will target the right audience at the right time in the right location. Developing a commercially strategic marketing plan will reduce the need for knee jerk reactive activity and improve the customer journey to conversion.
Testimonial
“Emily’s strategic vision and inventive mindset revolutionised our marketing and communication strategies, elevating our engagement with guests to new heights. We're grateful to have had her on board, shaping our narrative and forging stronger connections with our audience.”
Alan Whiteley
CEO Champneys
Brand Consultancy FAQs
What is it like to work with Maerke Marketing?
I understand the passion that drives your brand, and my approach is to support and guide you, not dictate. My role is to collaborate with you, providing the expertise to help your brand thrive.
What industries do you specialise in for brand consultancy?
I bring extensive experience across various industries, including FMCG, alcohol, and sporting events. However, I primarily focus on the Health & Wellness sector, working with personal trainers, chiropractors, physiotherapists, gyms, yoga instructors, beauty salons, and spas.
How long does the brand consultancy process take?
The timeline varies depending on the scope of the project, but typically it ranges from a few weeks to a couple of months.
How is a brand consultant different from a marketing agency?
While marketing agencies often focus on executing campaigns and driving short-term results, brand consultants focus on the long-term strategic development of your brand’s identity and positioning.
Can you help with digital marketing as well as brand consultancy?
Yes, my services include developing comprehensive digital marketing strategies tailored to your brand. Find out more about my full marketing support package here.
Why is the strength of my brand so important?
The world’s strongest brands represent more than just their products or services. For example, Nike isn’t just about shoes; it’s about victory. To stand out from competitors, build trust, and drive long-term growth, it’s essential to establish a strong brand.
Can you help with rebranding?
Yes, and I’ve done this with numerous clients. I specialise in rebranding, including refreshing outdated brand identities, repositioning brands in the market, and helping businesses navigate significant changes.
Do you work with internal marketing teams?
Yes, I collaborate closely with your internal teams, offering strategic guidance, workshops, and support to ensure everyone is aligned with the brand’s direction.
Book a Discovery Call
Book your complementary discover call with me today to discover how I can help your business.​