Authenticity has been gaining momentum in marketing for several years, but as we move towards 2026, it’s no longer optional – it’s essential. Recently, I delivered a presentation on emerging marketing trends, and authenticity was one of the most important themes. Not as a tactic or a short-term campaign, but as a fundamental shift in how brands need to operate. Authentic marketing isn’t about the occasional Instagram post sharing your brand’s back story. It’s about being true

In today's digital age, social media has become a powerful tool for businesses to connect with their customers on a more personal level....