GYMS
Digital Marketing Support for Gyms
Are you struggling with your brand marketing?
Standing out in the gym industry, especially online, is becoming more challenging. The market is saturated with others offering similar services, making it difficult for gyms with extensive fitness expertise and quality services to get noticed.
The pressure to maintain a strong presence across social media, email, and other digital platforms can be overwhelming, particularly when balancing member satisfaction and daily operations. That’s why finding an expert to help add value to your gym and provide effective digital marketing support is essential for long-term success.
Why choose Maerke Marketing to provide Digital Marketing Support for your business?
I’m Emily, the founder of Maerke Marketing. I’ve worked in Health & Wellness for over 10 years and marketing for even longer so not only do I understand the industry but there isn’t a marketing technique or strategy I haven’t tested.
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As a digital marketing specialist for gyms, I establish a clear brand proposition and target market, which is vital to be able to overcome challenges and convert sales. Maerke Marketing support you all the way from developing your brand strategy through to implementing this across social media and other digital and non-digital marketing channels.
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It all starts with a complimentary discovery call where we’ll discuss your business needs and develop a bespoke marketing package to suit you.
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Digital Marketing Challenges I Can Help With
Brand Consultancy
Have you really thought about the power of your brand to your business? This in-depth consultation will help you to understand your competitors, business values, purpose and target audience to enable you to move forward with a clear vision.
Brand Guidelines
The importance of brand consistency can not be underestimated. The brand guidelines support includes a comprehensive brand book including logo usage, typography, colour palette, and usage guidelines (including across social media & website).
Brand Voice & Messaging
Maerke Marketing will work with you to develop a brand voice and key messaging for you to then utilise across social and other digital channels.
Social Media Management
The Social Media Management support is designed to help personal training businesses build and maintain a strong social media presence. This package includes content creation, community management, paid social support and performance analysis.
Full Digital Marketing Management
If your marketing activity is more than social media and you need guidance on how to utilise your email marketing, website and PR then this is for you. I ensure all your branding is not only consistent but works together to build your brand across all channels.
Marketing Coaching
If you have lots of ideas but aren’t quite sure how to formulate it into a plan then consider some marketing coaching. I will enable you to create structure to your marketing plans, breaking this down into manageable steps to help you grow your own business.
I offer a number of different packages to suit all budgets. Take a look at my packages and choose the best fit for your business needs.
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Testimonial
“Emily has helped me work out the clients I am trying to target and how I want my business to be perceived, through to renaming the business, with new logo and branding templates. She has been amazing and I feel very fortunate to be working with her.”​
Faye - Elevate Her
Fitness & Lifestyle Coach
Gym FAQs

What is it like to work with Maerke Marketing?
I understand the passion that drives your brand, and my approach is to support and guide you, not dictate. My role is to collaborate with you, providing the expertise to help your brand thrive.
What industries do you specialise in?
I primarily focus on the Health & Wellness sector, working with personal trainers, chiropractors, physiotherapists, gyms, yoga instructors, beauty salons, and spas.
Can you manage all my digital marketing for me?
Absolutely, I can take care of everything for you. I'll begin by thoroughly understanding your business, then I'll create marketing strategies for your approval. You'll receive monthly reports to keep you updated on our progress.
What is your digital marketing experience?
With over 15 years of marketing experience, I have a broad and deep understanding of digital marketing. I’ve handled everything from building websites and managing social media accounts to running paid advertising campaigns, crafting email marketing strategies, and collaborating with influencers. I've truly done it all!
Have you worked with gyms before?
Yes, I have over 10 years of experience in the fitness industry, working with both large fitness clubs, gyms and Personal Trainers. I also have a portfolio of my work that I’d be happy to share if you’re interested.
I’m concerned about affordability but need expert help. What’s the best way to work with you?
I offer a variety of packages to fit different budgets. I can fully manage your digital marketing, help you develop a core strategy that you can then implement on your own, or provide regular coaching sessions to keep you on track. Additionally, I run group courses on digital marketing, which can be a cost-effective way to gain expertise.


Book a Discovery Call
Book your complementary discover call with me today to discover how I can help your business.​